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MASS MEDIA.

VOCABULARY

General vocabulary: Home news, foreign \ international news, business news, sports news, reviews, mass media campaign, to emphasize, to point out, to highlight, to focus on, to put \ lay emphasis on; to cover news \ events, coverage, to cover up, cover-up; to compete, competitive, competitiveness; profit, to make profit, profitable, profitability, journalist, journalism. Print media: To publish, to be published \ to come out, publishing house, publisher, to publicize, publication, publicity, the public, to make public; to edit, editor, sub-editor, editorial \ leader, editorial office, editorial board, edition; to advertise, advertisement \ advert (coll.) \ ad (coll.), advertising, advertiser; to subscribe to \ for, subscription, subscriber; to circulate, circulation; a daily \ weekly \ monthly magazine \ newspaper \ journal, readership, front page, commentary, scoop, obituary, gossip column, features \ feature articles, classified, comic strip, typo, caption \ cutline, headline, banner headline, masthead, tabloids, broadsheets. Electronic media: To broadcast, to transmit, broadcast, broadcasting organization, to air; to be on the air, to launch, viewership, anchor (anchorman), host, news reader, close-up, prime time, couch potato, hard news, soft news, spot news, turn down, newsflash, TV areal, satellite dish, cable TV, to receive \ to pick up, to switch (turn) on, to turn up \ down, to turn over \ to change to a different channel, quiz \ game show, series \ serial, documentary, current affairs programme, commercial, frequency, call sign, disc jockey, log on/off, go on-line/off-line, surf the net, search engine, at (sign), hacker.

Exercise 1. Paraphrase using the new vocabulary:

To be broadcast; a spoken description of an event on the radio or television that is broadcast as the event happens; a man who is the main news reader on a television or radio news programme; a photograph taken from a short distance that gives a very detailed picture; in television broadcasting, the time when the largest number of people are watching or listening; is a person who sits and watches a lot of television and does not have an active life; headline in an extremely large print; a report, especially in a newspaper, which gives the news of someone's death and details about their life; the part of a newspaper in which you find stories about the social and private lives of famous people; small adverts about films, plays, things for sale, etc.; lines under a photograph which explain what the picture is about; top of front pagecarrying the name of the paper; three- or four-panel drawings that tell a story, usually humorous; up-to-the-minute news and events that are reported immediately; news obtained first-hand (often in an on-the-spot transmission); short for typographical error; one issue of a newspaper; to start a device powered by electricity, to reduce the level of sound or heat that a machine produces; to broadcast; exclusive story, especially an exciting one; to start a new program / release a new book / newspaper, etc.; the rate at which a sound wave or radio wave is repeated; the letters assigned to identify the radio or television station; a brief news report on radio or television, giving the most recent information about an important or unexpected event; a person who introduces guests and performers on television or radio; is someone who plays recorded music on the radio or at a dance, party, or another event; to connect a computer to a computer system by typing your name, so that you can start working; to be on the internet; to move quickly from one site to another to learn what each site is offering; software that facilitates searching keyword indexes of Internet documents.; @ sign; someone who gets into someone else's computer system without permission in order to find out information or do something illegal.