Контрольная работа по Английскому языку на тему: "THE NEW MANAGEMENT CONCEPTS IN HOSPITALITY INDUSTRY"

Вариант 1

I. Grammar

1. Complete the sentences using Gerund or Infinitive with the words given in brackets.

1. He tried to avoid (answer) my question. 2. You can’t stop me (do) what I want. 3. I must go now. I promised (not be) late. 4. I like (clean) the kitchen as often as possible. 5. Are you looking forward (see) Ann again? 6. When Jane came to Britain, she had to get used (drive) on the left. 7. She tried to be serious but she couldn’t help (laugh). 8. It is nice to be with other people but sometimes I enjoy (be) alone. 9. Sue doesn’t allow us (smoke) in the house. 10. Hot weather makes me (feel) tired. 11. I’m not very fond of (shop). 12. Please stop (interrupt) me when I’m explaining something to you. 13. Mary is crazy about (take) photographs. 14. What a dreadful man! Can you imagine (live) with him? 15. They stopped (discuss) where to go now. 16. He isn’t good at (drive) his car. 17. I don’t mind (work) late if it will help. 18. You’ll have to find a job. I can’t afford (support) you any longer. 19. Can you remind me (phone) Sally? 20. They don’t allow people (park) in front of the building.

2. Translate into English the following sentences:

1. Фермеры быстро уберут урожай, если погода не изменится. 2. Если будет солнечная погода, она пойдет на пляж. 3. Если он узнает ее адрес, он напишет ей. 4. Если придет Ольга, мы обсудим эти новости. 5. Если лето не будет теплым, я останусь в городе. 6. Если вы увидите его, попросите его позвонить мне. 7. Если пойдет дождь, я возьму зонт. 8. Если мороз усилится, дети останутся дома. 9. Он рассердится, если я скажу ему об этом. 10. Если сегодня не будет очень ветрено, мы погуляем с вами по городу. 11. Если бы он не был так близорук, он бы узнал меня вчера в театре. 12. Она здорова. Если бы она была больна, ее брат сказал бы мне об этом вчера. 13. Вы бы много знали, если бы регулярно читали этот журнал. 14. Если бы я узнала об этом раньше, то не сидела бы сейчас дома. 15. Если бы мои родители были богаты, они бы уже давно купили мне

машину. 16. Она очень талантлива. Хорошо бы родители купили ей пианино. Если она начнет играть сейчас, она будет выдающимся музыкантом. 17. Если бы вы не прервали нас вчера, мы бы закончили работу в срок. 18. Если бы он не следовал советам врача, он бы не поправился так быстро. 19. Если бы он не был талантливым художником, его картину не приняли бы на выставку. 20. Если бы я не был так занят в эти дни, я бы помог тебе вчера.

II. Reading Comprehension

Text 1

THE NEW MANAGEMENT CONCEPTS IN HOSPITALITY INDUSTRY

For many centuries this industry was represented by a great number of independent properties – usually owned and operated by one family. With the progress of rail, automobile (car and bus), and air transportation, society became more mobile. This mobility began to transform hospitality industry to the modern management concepts, such as franchising, partnership, leasing and management contracts.

Franchising allows a hospitality company to expand more rapidly by using other people’s money than if it had to acquire its own financing. The franchisor grants certain rights, for example, to use its trademark, signs, operating systems and procedures, marketing know-how, and so on for a certain fee. ....
 

1. Give Russian equivalents and use them in the sentences of your own:

a franchisor, a franchisee, a trademark, a reservation system, know-how, for a fee, financial backing, an outlet, a partnership arrangement, gross sales, a brand name hotel, gross operating profit, an outlay, revenue.

2. Write out from the text the whole sentences which contain the following words and phrases and translate them into Russian:

to transform hospitality industry, in accordance with, to enter the business, under this plan, receive a salary for management property, leasing gives the benefit.

3. Answer the following questions:

1. What form of financing is called franchising?

2. What advantages does franchising give to both parties?

3. What ownership arrangement is called partnership?

4. How is partnership used in hospitality industry?

5. What is the difference between franchising and leasing?

6. What are the usual conditions of leasing in hospitality industry?

Text 2

THE HOTEL BUSINESS

Unlike other members of hospitality industry, such as airlines or restaurant chains, which may develop their business in much the same way as a manufacturing company, the hotel industry faces some peculiar difficulties due to its peculiar management and ownership structure.

Airlines, cruise lines, restaurant chains have highly centralized management operations in which strategic decisions are made. Major hotel

chains cannot do it because they often even do not own all the properties that they manage, such as restaurants, retail stores, fitness centers, and nightclubs. This creates additional complexity in strategic planning. Besides, owners of hotels often show surprisingly little interest or knowledge of their own properties. Hotels throughout the world have commonly been acquired for the sake of tax benefits, or even as an ego fulfilling device, particularly in the case of upscale showcase properties......
 

. Give Russian equivalents and use them in the sentences of your own:

a retail store, a fitness center, tax benefit (advantage, break), real estate, lodging, operating profit, financial management, demand and supply, recession.

2. Write out from the text the whole sentences which contain the following words and phrases and translate them into Russian:

due to, centralized management operations, showcase property, an ego fulfilling device, primarily, appreciation, to yield, cash rich, a shopping mall, inner cities, circumstances, tax breaks.

3. Answer the following questions:

1. Why can a restaurant chain develop its business in the same manner as a manufacturing company but a hotel chain cannot?

2. What secondary properties are often acquired by hotels and why?

3. What is a major source of profit of a hotel company?

4. Why is the value of the Hiltons and Sheratons constantly increasing?

5. What was the situation in the American hotel business like in the 1970s?

6. Why did the insurance and pension funds begin to invest in new hotels?

7. What kinds of hotels were mostly constructed in those days?

8. Why did the city mayors offer benefits to hotel investors?

4. Write out from both texts the underlined parts of the sentences, give the names of the grammar tenses and explain their usage in the sentences.