Контрольная работа по Английскому языку на тему: "Is Volkswagen bold or stupid?"

Задание 1. Прочитайте текст и ответьте на вопросы.

Is Volkswagen bold or stupid? Across France, workmen have been busy scrapping off 10,000 billboard advertisements for its new Golf following furious complaints from the Catholic Church. In a series of posters, the German carmaker’s model was likened to a religious revelation; one that showed Jesus at the last supper recommending the car to his disciples.

VW’s agency DDB Needham doubtless thought its advertising was ironic and extremely up-to-date.

After the Catholic Church threatened to sue to obtain reparation for the damage suffered by Christians, the agency and the carmaker confessed to their sins and agreed to remove the ads.

European consumers are exposed to hundreds of commercial messages a day, but the vast majority of these are ignored, so ads which shock have become more popular with advertisers. It is believed that these ads force consumers to listen to their message. But some adland thinkers argue that it’s a little more complicated than that....
 

1) What didn’t like the Catholic Church on VW’s posters?

2) What did VW’s agency think about its advertising?

3) Did the agency and the carmaker confess to their sins?

4) Do consumers ignore ads they see every day?

5) Is it believed that shocking ads force consumers to listen to their message, isn’t it?

6) What was the old-style philosophy of advertising?

7) What do some clients want to demonstrate?

Задание 2. Найдите в тексте эквиваленты следующих слов и выражений:

жалобы, ученик, возмещение, признаваться, заставлять, передовой, начало, рекламное агентство, выглядеть, намеренно.

Задание 3. Найдите в тексте слова, соответствующие данным определениям:

1. a large sign used for advertising;
2. an event, experience etc that is considered to be a message from God;
3. harm caused to someone’s emotions or mind;
4. someone who buys and uses products or services;
5. a type of product made by a particular company, that has a particular name or design;
6. someone’s level of skill at doing something;
7. to take or collect something, especially information or support.

Задание 4. Раскройте скобки, используя формы активного или страдательного залога:

1. The letter (post) a week ago and it (arrive) yesterday.
2. The message (just/ return).
3. A group of investigators (already/send) to the scene to carry out an initial assessment.
4. The boat (sink) quickly but fortunately everybody (rescue).
5. The committee (announce) the names of the Nobel Price winners.
6. While I was on holiday, my camera (steal) from my hotel room.
7. The first laser (produce) in 1960.

Задание 5. Прочитайте приведённый ниже текст. Преобразуйте слова, напечатанные заглавными буквами после пропусков, обозначенных номерами 1–6 так, чтобы они грамматически и лексически соответствовали содержанию текста.

Olivia got a camera for her birthday. Her family was going on a trip to Washington D.C. and Olivia wanted to take pictures of the 1_____________ (WONDER) places she would see.     

  The first place where they stopped was a sandy beach. Olivia took pictures of the ocean and the 2_____________ (NOISE) seagulls.

   The birds seemed to enjoy being photographed, but it was3 _____________ (POSSIBLE) to go too close to them. Olivia had to take pictures from a distance.

   Next, the family moved on to the centre of Washington D.C. Olivia's heart was beating with 4_____________ (EXCITE).

   She got great shots of the White House, the Capitol and some other 5_____________ (FAME) buildings.

   6_____________ (FINAL), it was time to head home. Olivia thought about how her friends would be surprised to see her pictures.  

Задание 6. Ознакомьтесь с резюме и напишите кратко о чем оно изложено

Curriculum Vitae