Контрольная работа по Английскому языку на тему: "ADVERTISING MEDIA: NEWSPAPERS and BROCHURES"

Вариант 3

1. Перепишите и письменно переведите текст. Просмотрите текст и определите главную мысль. Резюмируйте содержание текста в одном-двух предложениях. оставьте план пересказа с ключевыми словами. Перескажите основное содержание, выскажите свое мнение.

ADVERTISING MEDIA: NEWSPAPERS and BROCHURES

In the United States, newspapers are the second most popular advertising medium after television. Newspapers enable advertisers to reach readers of all age groups, ethnic backgrounds, and income levels. Two types of advertising appear in newspapers: classified advertising, such as the want advertisements, and display advertisements.

Display advertisements range in size from as large as a full page to as small as one column in width and less than one centimeter (less than one inch) in length. Display advertisements often contain illustrations or photographs and usually provide information about where the product or service being advertised can be purchased. Typically, advertising makes up about 65 percent of a newspaper's content and generates about 65 percent of a newspaper's revenue.

Brochures. For many small businesses, a printed brochure may be helpful to establish credibility and tell your story in more detail. Computer typesetting and laser printing have reduced the cost of producing a brochure. Free layout help is available at many copy centers. Brochure having standard 8,5x11 inch of triple-fold design that will fit into a standard business envelope is very cheap.

2. Задайте к тексту задания 1 пять вопросов: общий, специальный, альтернативный, разделительный, к подлежащему.

3. Переведите предложения, обращая внимание на различные функции слова ONE.

1. One is never too old to learn.
2. We’ll discuss it one day when you are feeling better.
3. - Want a drink? – I think I’ll have one.
4. Goodbye, dear one.
5. –Which is your file? – The one on the upper shelf.

4. Перепишите и переведите предложения, учитывая разные функции Participle I и Participle II.

1. Having admitted she loved him she was frightened.
2. Generally speaking, the problem is not so easy as it seems to be.
3. Being an orphan at six, he was brought up by a distant relative.
4. I hate people who cry over a spilt milk.
5. He was deeply impressed in spite of the incident.
6. The general entered the room accompanied by six senior offices.

5. Раскройте скобки, поставьте глаголы в нужной временной форме.

1. Before we (get acquainted) last year, I (hear) much about you.
2.  … you ever (tell) such terrifying stories?
3. He asked me about what I (think) of the car he just (buy).
4. I (think) about you all the time since we (part).
5. Look! Somebody (try) to open the door of your car. – Oh! I (not, see) anybody.
6. Where (be) your sister? – She ( translate) an English text in her room. She (translate) it since 10 o’clock but she (not, finish) her work yet.

6. Поставьте предложения в страдательный залог и переведите их.

1. Will the teacher dictate the text to you?
2. They asked me a lot of interesting questions.
3. Everyone was listening to the speaker with great attention.
4. People are talking a lot about this young actress.
5. One cannot learn English in a few weeks.

7. Поставьте прилагательные/наречия в нужной по смыслу форме.

1. It is not so (hot) today as it was yesterday.
2. This is (easy) problem I have ever solved.
3. There is a far (exciting) atmosphere in a cinema, but it’s (expensive) than watching TV at home.
4. Socrates was (wise) Greek of all.
5. The ( near) the earth is, the (dense) the atmosphere is.

8. Переведите предложения, обращая внимание на функцию и форму герундия.

1. Generally speaking, the idea is worth considering.
2. I don’t mind being criticized when it’s fair.
3. Reading science fiction excited my imagination.
4. Instead of stopping the storm raged for two more days.
5. They separated for ever without telling each other some warm words.

9. Закончите предложения, выбирая правильную форму инфинитива. Укажите его функцию.

1. The Rolex company were the first (be developed/develop) the idea of a modern watch.
2. She is happy (to have found/to find) a nice place ( to live/be lived).
3. The best way (to be seen/to see) Rome is either on foot or on a bus.
4. There are no more copies of this book (to be had/to have).
5. TV – viewers now have the choice and freedom (to select/to be selected) from various programs.

10. Перепишите предложения, выбрав правильный вариант.

1. You needn’t … for bread, we have plenty.

a) shop b) shopping c) to shop d) to shopping

2. He must be very tired, he … since morning.

a) is working b) works c) had worked d) has been working

3. He could do nothing but … our plan.

a) accept b) to accepting c) accepted d) would accept

4. William the Conqueror is famous for … England.

a) having been conquered b) conquering c) having conquered d) conquered

5. She asked … back as soon as possible.

a) to phone b) to being phoned c) to be phoned d) to having phoned

6. Recently BBC experts … a new system that lets the deaf understand TV programs.

a) have invented b) invented c) to invent d) be invented

7. Actions speak … than words.

a) more louder b) the loudest c) louder d) much loudest

8. The opposition party … a pre-election meeting this week.

а) holding b)is holding c)was holding d)had held

9. To catch the last train, … we can leave home at 11.

a) the least b) least c) the latest d) latest

10. Mike felt … after the trip.

a) exhausting b) exhausted c) exhaustedly d) himself exhausted

11. There’s … over your broken life..

a) no good to cry b) no use crying c) no point to cry d) no point in crying

12. The first novel about Sherlock Holmes … in 1887 and … by a series of short stories. a) was appeared, was followed b) appeared, followed

c) appeared, was followed d) was appeared , followed

13. … St.Valentine’s Day is celebrated on February 14 by the custom … greeting cards or gifts to express affection.

a) - , sending b) The, to send c) - , of sending d) The, sending

14. She risks … everything if she follows his advice. It’s not worth … .

a) to lose, taking b) losing, to take c) losing, taking d) to lose, to take

15. I don’t remember … you here before.

a) to see b) having seen c) that I saw d) to have seen