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Speaking

NICHE TOURISM VS MASS TOURISM

1. Look at the features in the box. Which are characteristics of niche tourism and which of mass tourism? Put them in the correct column.

Listening

NICHE OPPORTUNITIES

2. You are going to hear a talk about opportunities in niche tourism. What are the differences between niche and mass tourism? Listen and check your answers to Exercise 1.

3. What are the FIVE types of niche tourism the speaker mentions? Listen again and complete the descriptions.

1.  ______ tourism such as piligrimages and visits to _____ sites

2. travel to _______ festivals

3. visits to _____ fields

4. _______ tourism, where people travel abroad for health reasons

5. courses aimed at people who want to learn a _____

Speaking

SECTORS IN NICHE TOURISM

1. Match the names of the different types of niche tourism in the box with the photos A-F.

Vocabulary

DESCRIBING SECTORS IN NICHE TOURISM

2. Read the descriptions. Which niche tourism sector do they describe? Write the correct name from Exercise 1.

1____________

Book now for the Virgin Galactic tour beyound the Earth's atmosphere. Join five other passengers and marvel at the view of the planet from a distance of 300 km.

Preparation for the flight involves training for at least three weeks at the Mojave Air and Space Port in California to get used to being weightless in space. If you can afford to pay a starting price of £125,000, this is the experience for you!

2 ____________

This once-in-a-lifetime adventure to Borneo gives you an opportunity to climb into the canopy and observe orang-utans in their natural environment. The package includes a number of nights spent in local villages. These transfers usually mean hiking through the forest and travelling by canoe from lodge to lodge.

3 _____________

Do you like experimenting with new recipes? Learn to cook Italian-style under the  guidance of Gino Pieroni who has extensive knowledge both as a top class chef and a hotel manager. Gino will show you how to select the ingredients, prepare and cook them. Finally, you'll enjoy eating what you have jointly created.

4 _____________

If you plan to travel to the Family History Library in Salt Lake City, Utah, or to a completely unfamiliar ancestral homelands where you don't speak the laguage, we recommend taking a customized tour as the best way to get the most out of your vacation.

5 ______________

RealWorld Tours promises to show you what you won't find in your guidebooks, the real India. Our guided tours of Dharavi (India's biggest slum) take you to the heart of small-scale industry in Mumbai, with its famous recycling area. Our tours also contribute to the local  economy as we undertake to support community projects and the activities of NGOs working in the area.

6 ______________

The White Sea in the Russian Polar Circle is the only sea in Europe which is covered by ice dering winter. It is one of the best places in the world to enjoy diving under the ice, but we knoe that 100% safety in the Arctic weather conditions is indispensable and we avoid taking any risks. As a result, we have never had an accident at the centre.

Reading

NICHE TOURISM IN SOUTH AFRICA

6. Read the report. What sector of niche tourism does it relate to? What reasons does the writer mention to explain why South Africa is a suitable market? Compare your answers with a partner.

Niche tourism in South Africa

The definition of Avi-tourism is 'travel outside one's usual environment to view birds in their natiral habitat'. Experts estimate that avi-tourism is a fast-growing sector of nature tourism; at the moment, tourists are making about three million trips internationally each year specifically for birdpwatching. South Africa is already an attractive  avi-tourism destination because of the wide devirsity of bird species in the country, including many rare species, and tourism professionals believe it has considerable potential. Both domestic and international visitors generally have a preference for nature-based experiences, so if the profile of avi-tourism experiences could be raised and they could be marketed more intensively, the sector could frow very fast.

Developing  niche tourism sectors in South Africa offers many advantages. Even if niche markets are smaller than mainstream markets, niche tourists tend to spend more. Niche tourism also has more potential for growth and creates quality jobs that require specialized skills, rather than the low- or semi-skilled jobs associated with mas tourism. For example, different areas of niche tourism might need local guides and teachers who spacialize in aspects of local history, culture or wildlife, or different kinds of sport and outdoor activities. Finally, since niche tourism facilities often attract independent travellers who pay for preferential treatment, they spend more  locally than pre-paid package tourists who have purchased much of their travel, accommodation, food and entertainment before they arrive.

Vocabulary

NICHE TOURISM EXPERIENCES

4. Match the texts about niche tourism experiences with the sectors a-c. Then complete each text with the words in the box.

a   health and wellness          b  religious           c  battlefield

1 _________

Before we start the tour, can I remind you that flash photography is not allowed in the ______ but at the end of the visit you'll be able to take photos of a reconstruction of the ceremony of the unknown _____. During the visit you'll see a _____ hospital, they food store and kitchens and experience life as it was in the ______.

2 ___________

This year, I'm thinking of going  on a residential ______ course to brush up my Spanish because last year I went on a ______ to Santiago de Compostela with a group of friends from ______, and a bit more Spanish would've really come in use, And I know I'd like to visit some more _____ sites in Spain and South America in future.

3 ___________

Are you worried about those extra kilos? So why not try a _____ break at the Gwendale Lifestyle Retreat? All the latest hydrotherapy equipment, bubble baths, pressure showers and Yin Yang oil ____ will take away the ____ of modern living and relieve your aches and pains. Our specialists will advise you on how to diet and prepare your own ____ organic meals.

Reading

MEDICAL TOURISM

1. What do you understand by the terms 'medical tourism' and 'wellness tourism'? Do they mean different things? Discuss your ideas with a partner.

2. Read the report on medical and wellness tourism and check your answers to Exercise 1.

The rise of medical and wellness tourism

1 Introduction

The rise of medical and wellness tourism in Western societies is caused by socio-economic factors including rising health costs, a growing distrust of orthodox medicine and an increasing desire for alternative, more holistic therapies. Media pressure to conform to images of physical beauty and eternal youth is also a significant factor.

1.1 The terms used to describe this form of tourism - medical, wellness, health and holistic -vary and are sometimes used interchangeably. In fact, they describe different tourism products. 'Medical' tourists travel to have surgery or some other kind of medical treatment, whereas 'wellness' tourists go on holiday to improve their physical fitness and/or their psychological and spiritual well-being.

2  Essential vs Voluntary medical tourism

Essential medical tourism involves major surgery, such as organ transplsnts, or non-surgical procedures, such as cancer treatment. Voluntary medical tourism is concerned with preventative medicine, dental treatment and easthetic improvements, like plastic surgery and botox injections.

3   Wellness tourism

There are three main sectors of wellness tourism experience: beauty, lifestyle and spiritual.

3.1   Beauty tourism

This typically involves a visit to a spa for water-based treatments such as saunas, hammam or steam baths accompanied by special massages and beauty treatments. Two examples of this are thalassotherapy which uses beauty products made from seawed and mud, and vinotherapy which uses grape-based products.

3.2  Lifestyle tourism

This involves activities and seminars related to fitness, healthy eating, weight loss and relaxation techniques. In contrast to beauty spa visitors, lifestyle visitors are actively involved in the courses.

3.3  Spiritual retreat

Spiritual retreats may be religious or non-religioius but usually include techniques of meditation. Many retreats are based on specific or philosophy and focus on an cativity, such as yoga or T'ai Chi.

3. Read the report again and answer the questions.

1. What are the reasons for the growth in medical and wellness tourism?

2. In which sectors of medical tourism would you put the following?

a a yoga and meditation retreat in the Himalayas

b a hip replacement holiday in Thailand

c a dental holiday in Costa Rica (for teeth veneers)

3. Find TWO synonyms for increasing in line 3 of the report.

4. Find TWO adjectives that collocate (are used with) the noun well-being.

5. Complete the word-building table with words from the report.

4. Study the Professional skills box. Work with a partner and take turns to practise saying the figures below. Listen and check.

1 US$252     2. €3.5m   3 ¥72,525    4 1/4   5 2/3    6 12.5%      7 1 1/2 m     8 6.25bn

Listening

MEDICAL TOURISM STATISTICS

5. Listen to a talk about medical tourism in Asia. Identify THREE reasons for the growth of medical tourism over the last decade.

6. Listen again and complete the table with the figures.