Контрольная работа по Английскому языку на тему: "Работа с текстом "Strategic planning""

1. Прочитайте и устно переведите весь текст, а 1-й, 2-й, 3-й и 4-й абзацы текста переведите письменно. Английский текст в левой колонке должен быть представлен полностью. Strategic planning may be characterized as a systematic effort to produce fundamental decisions and actions that shape what a business organization is, what it does, and why it does it. The objective of strategic planning is to develop a map by which to manage an organization's positioning. There are a variety of perspectives, models, and approaches used in strategic planning. The development and implementation of these different tools depend on a large number of factors, such as size of the organization, nature and complexity of the organization's environment, and the organization's leadership and culture. One of the most widely used strategic planning tools is a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. In one form or another, most companies use SWOT analysis as a basic guide for strategic planning. If managers or consultants are able to provide objective, relevant information for the analysis, the results are extremely useful for the company. Strengths represent those skills in which a company exceeds and/or the key assets of the firm. Examples of strengths are: a core group of highly skilled employees, cutting-edge technology, and high-quality products. Weaknesses are those areas in which a firm does not perform well, such as continued conflict between functional areas, high production costs, and a poor financial position. Opportunities are those current or future circumstances in the environment that might provide favorable conditions for the firm. Examples of opportunities include an increase in the market population, a decrease in competition, and legislation that is favorable to the industry. Threats are those current or future circumstances in the environment which might provide unfavorable conditions for the firm, e.g. increased supplier costs, a competitor's new product development process, and legislation unfavorable to the industry. 58

2. Составьте вопросы к тексту из слов, расположенных не по порядку. 1. How / be / defined / may / planning/ strategic? 2. What / implementation / different tools / of /does /depend on? 3. Do / use / companies / most / analysis /SWOT? 4. Who / information /provides / analysis / this / for? 5. What / of / examples / you / threats / do / know?

3. Найдите в тексте следующие слова и выражения: 1. ключевые активы; 2. высококвалифицированные сотрудники; 3. передовые технологии; 4. обеспечить благоприятные условия; 5. снижение конкуренции.

4. Соедините слова и определения. 1) approach a) something that you plan to do or achieve 2) implementation b) to operate / not operate in a satisfactory way 3) objective c) a way of considering or doing something 4) provide d) the act of starting to use a plan or system 5) perform e) to give someone something that they need

5. Вставьте пропущенные слова и переведите предложения. Подчеркните вставленные слова. Будьте внимательны: вам понадобятся не все предложенные слова. perspective, suppliers, opportunity, environment, tool, depend 1. The extranet will link the company with its customers and _____ . 2. The office is quite bright and airy – it is a pleasant working _____ . 3. Her attitude lends a new _____ to the subject. 4. I can‘t employ him in the shop if I can‘t _____ on him to act responsibly. 5. Please contact us at the earliest _____ .

6. Соедините части предложения. 1) Employees should share ideas and be rewarded a) businesses view a person's qualifications. 2) This principle suggests that managers should work b) but ignore other crucial points. 3) When selecting leaders, c) to keep employees interested. 4) Popular management theories from the past often touch on important aspects of management d) for innovative thinking and taking on new tasks. 59

7. Переведите следующие атрибутивные словосочетания: 1. high production costs; 2. strategic planning tools; 3. new product development process; 4. product awareness; 5. SWOT analysis; 6. quality management.

8. Напишите аннотацию к тексту, не более 70 слов. Предложения, приведенные ниже, помогут вам (вы не должны использовать все предложения). The article focuses on / examines / discusses… The article gives an account of …/ gives a brief review of … The article deals with … The purpose of the article is to describe / review … The main issues addressed in the article are … The text is divided into … paragraphs. The first paragraph deals with … It then goes on to… The article begins with … The article concludes that… The article examines the notion of … and its impact upon the …

9. Переведите предложения с английского на русский, подчеркните герундий / герундиальный оборот и определите его функцию в предложении. 1. Michael Porter suggested a method of categorizing the various types of competitive strategies. 2. A major disadvantage, however, is the difficulty in appropriately defining business strength and market attractiveness. 3. Scheduling is an important part of the planning of any project. 4. Other methods require less monitoring. 5. Before starting a business you should consider all risks.

10. Поставьте глагол в скобках в правильную форму (инфинитив или герундий) и подчеркните его. 1. A company doesn‘t need (strengthen) all of its weaknesses. 2. None of these competitive strategies is guaranteed (achieve) success. 3. This may lead to (minimize) quality costs. 4. The definition of a project also tends (include) the word unique. 5. We are considering (sell) the house.