Контрольная работа по Английскому языку на тему: "Экономика"

Вариант 1

Задание 1. Прочитайте текст.

Marketing

Marketing can be defined as human activity which is directed at satisfying needs and wants by creating and exchanging goods or services. The marketing concept has replaced the selling concept. The “selling concept” means that consumers have to be persuaded by selling techniques to buy non-essential goods and services. The “marketing concept”, on the contrary, means that the producer should produce the products which the customers need.

Let’s consider the case of the company “Harley-Davidson”, the company in the USA which produced bikes. For a number of years the company had serious problems. Its profits decreased, and the company was facing a possibility of bankruptcy. In its operation the company was orienting to a rather narrow market that is young people in “black leather jackets”. ...

Задание 2. Определите, являются ли утверждения: ложными истинными
 

1. The selling concept has replaced the marketing concept.
2. The «marketing concept» means that the producer should produce the products which the customers need.
3. The company “Harley-Davidson” is the company in the USA which produced bikes.
4. The company decided to launch a new model of Peugeot.
5. The company successful.

   Задание 3. Сформулируйте главную мысль текста. Дайте свое название тексту.

   Задание 4. Выберите один вариант ответа. Заполните пропуски.

   1. The ____ ____ means that the producer should produce the products which the customers need.
   a)  marketing concept     b) target market       c) promotion techniques
   2. Тhe product should be distributed to the most convenient place for ___to buy it.
   a) promotion              b)  market                c) customers
   3. The company is looking for a trade representative possessing high communicative skills and being able to_____________ people.
   a) buy                        b)  persuade               c) sell
   4. The  entry of Coke and Pepsi will probably mean that smaller companies will have to change their  ____  networks.
   a) marketing                      b) supply                c) distribution
   5. When customers place an order, we guarantee ____ within three days.
   a)  delivery                       b) peace                   c) demand

6. Задание 5. Составьте предложения с данными словосочетаниями: 

   the determination of  customers’needs and wants, the delivery of the product, the preparation of an effective marketing plan, the purchase of food and toys, the development of goods and services

    

   Задание 6. Прочитайте следующие комментарии. Можете ли Вы согласиться с ними?

   Задание 7. Ответьте на вопросы.
   1. How do you analyse your competitors?
   2. Do you think market research is worth doing in your company (or industry)? Why or why not?
   3. What are the advantages of doing your own market research versus outsourcing it?
   
   
   Задание 8. Определите, являются ли утверждения: истинными ложными
   1. The first man says that people in the company shouldn’t be involved in the research process.
   2. The first woman advices not to let your market research firm be creative.
   3. The second man comments that market research is very important.
   4. The second woman thinks that you shouldn’t take into consideration your competitors.
   
    

   Задание 9. Заполните пропуски, используя предложенные варианты ответов.

   Listening, new trends, sales record, competitors, clients, find out
   
   1.Schedule a social event, such as a wine testing, for existing or potential____, and use this as an opportunity to ____ more about what they want.
   2. Compare your marketing approach with that of your ____. What areas are they targeting that you aren’t?
   3. Read trade journals to learn about ____. This will help you stay ahead of the competition.
   4. Study your ____ to see what facts you already have about the people who buy from you.
   5. Spend time in a shop or at a trade fair ____ to people. What do they talk about? What questions do they ask?
    

   Задание 10. Составьте предложения с данными словосочетаниями: 

   Focus group, market research, product line, target market, e-mail surveys.

    

   Задание 11. Прочитайте заглавие текста и спрогнозируйте его содержание. Прочитайте текст, найдите подтверждение или опровержение вашему предположению.

   Hello to the good buys

   1A new marketing campaign promising hassles (problems)-free and faster fuel  buying for customers is under way in America. Suazanne Peck reports on the 18-month research project which involved Shall Oil researches “moving in” with their customers to test their buying habits.

   2Three years ago when Sam Morasca asked his wife what could be done to exceed her expectations when buying petrol, her answer ‘that would never have to think about it any more’ made him pause and think. ...
   
   Задание 12. Определите, являются ли утверждения: ложными истинными
   
   1. They analysed the results, which showed that there were10 different consumer segments.
   2. Focus groups studied the 8 segments.
   3. Shell Oil’s marketing team decided to differentiate the Shell brand from the other brands on the market.
   4. Shell launched a new advertising campaign.
   5. Work started on improving the staff.
   
    

   Задание 13. Составьте план текста (см. задание 11).

    

   Задание 14. Объясните выделенные в тексте слова. Составьте с ними предложения.

    

   Задание 15. Подберите определения к следующим словам.
   
    

    to exceed (para 1)                                   part or section
   a mission (para 1)                                  a group of interested people
   an initiative (para 2)      an important new plan with a particular aim
                                                          of  someone or something
   a segment (para 2)                               an assignment or task
   an audience (para 4)                          find out / to discover
   a profile (para 5)                                  to check at regular intervals
   to determine (para 8)                        
   to be more thanto monitor (para 8)                      a description of the characteristics
    

   Вариант 2

   Задание 1. Прочитайте текст.

   Wal-Mart already manoeuvring to bring its vision of retailing to the European consumer. In the United States the company operates stores that are often twice as big their European equivalents and which sell a huge ¹ selection ____ of quality products at a ² significant price reduction____. However, duplicating its success on the old continent may prove to be just as diggicult as conquering the New World’s markets. Firstly, Europe with its limited space available for building new stores and its high ³ operating costs ____ may make it more difficult for the company to produce the same ⁴ positive financial results____that  it has had in the US. In addition to that, it may be difficult to persuade ⁵ companies that provide goods for retailers____to do business with them in the same way as they did in the US. But with its purchase of the British supermarket chain ASDA, Wal-Mart clearly wants to establish a ⁶ particular market____for itself in Europe.

    

   Задание 2. Определите, являются ли утверждения: ложными истинными
   
   1. Wal-Mart is the smallest retailer in Europe.
   2. Europe will make it more difficult for the company to produce the same positive financial results that it has had in the US.
   3. The suppliers will be persuaded easily to do business in the same way as their colleagues did in the US.
   4.  Wal-Mart bought the Spanish supermarket chain El CORTE INGLÉS.
   5. Wal-Mart wants to make a particular market for itself in Europe.
    

   Задание 3. Сформулируйте главную мысль текста. Дайте название тексту.

   Задание 4. Замените выделенные курсивом слова и словосочетания следующими словами.

   a   profits                       d   range

   b   overhead                  e   suppliers

   c   niche                         f   discount

   Задание 5. Соедините слова в словосочетания. Составьте с ними предложения.

   price                continent

   operating         results

   particular         chain

   financial             costs

   supermarket       market

   old                      reduction
    

   Задание 6. Прочитайте заглавие текста и спрогнозируйте его содержание. Прочитайте текст, найдите подтверждение или опровержение вашему предположению.

    

   RICHER PICKINGS

   By Nigel Cope

   1Who is the busiest retailer in Britain? Marks and Spencer? Sainsbury perhaps, or Tesco? Wrong on all three counts. The answer is Richer Sounds, a little-known, privately-owned, cut-price retailer of hi-fi equipment with 28 shops in the UK.

   2In the Guinness Book of Records, Richer Sounds warrants an entry for the highest sales per square foot of any retailer in the UK - £17,000 - for its store on London Bridge Walk in the City Even taking an average across all 28 stores. Richer Sounds still clocks up £5,780 per square foot, ten times more than Marks and Spencer, six times the sales achieved by Sainsbury. ....
   
   Задание 7. Определите, являются ли утверждения: истинными ложными
   
   1. Richer Sounds, a little-known, privately-owned, cut-price retailer of hi-fi equipment in the US.
   2. The owner of Richer Sounds is Julian Richer, a 39-year- old Londoner.
   3. Julian Richer at the age of 14 used to buy and sell candles during the energy crisis of 1974.
   4.  Julian Richer opened his first shop when he was 30.
   5. Suppliers like to do business with this unusual retailer.
   
    

   Задание 8. Сформулируйте главную мысль текста. Дайте свое название тексту.

   Задание 9. Выберите один вариант ответа. Заполните пропуски.

   1 Richer Sounds is ____

   a) a single outlet retailer.

   b) privately-owned retail chain.

   c) a department store.

   2 Richer Sounds ____

   a) sells ten times more than Marks and Spencer.

   b) has more outlets than most UK retailers.

   c) sells more per square foot than any other UK retailer.

   3 Richer Sounds is cheaper than other hi-fi retailers because_____

   a) it only sells old models of hi-fi equipment.

   b) it buys equipment from manufacturers at special prices.

   c) it sells second-hand equipment.

   4 At Richer Sounds, staff______

   a) regularly receive further training.

   b) do not have to follow rules.

   c) install equipment for their customers.
    

   Задание 10. Объясните выделенные в тексте слова и словосочетания. Составьте с ними предложения.

    

   Задание 11. Прочитайте заглавие текста и спрогнозируйте его содержание. Прочитайте текст, найдите подтверждение или опровержение вашему предположению.

    

   One day in my life

   1Three years ago, Vanessa Stein and her husband Tom took up the fast food challenge: they bought the franchise for a 2McDonald’s restaurant near Leads.

       3Early morning is always an effort for me. The alarm goes off at 6.30 a.m. and then I have 20 minutes “thinking time” to make some mental lists before I get up. I live by lists, actually – it’s the best way to keep things organised.

   6Recently I’ve been arriving at our McDonald’s restaurant around 8.30 a.m. I’ve mastered the computerised accounts now so I’m training one of our floor managers to help me with the administration. Eventually this should give me more time to get involved in other areas of the business such as interviewing staff. ....
   
   Задание 12. Определите, являются ли утверждения: истинными ложными
   
   1. Vanessa Stein starts to organise her day before she gets to work.                              
   2. In the future Vanessa will continue to work in exactly the same way as she does today.
   3. The restaurant has not changed since the Steins bought it.
   4. The majority of McDonald's restaurants in the UK are not franchises.
   5. Vanessa's husband did his training after having been accepted as a franchisee
   6..Every two weeks they receive an independent evaluation of how their business is performing

7. 7.Vanessa feels that she is best at working directly with customers.
   8. All of the administrative work is now done in electronic form.
   9.If she didn't have children, she would probably stay longer at work
    

   Задание 13. Составьте план текста (см. задание 11).
   
   Заполните следующую анкету, используя  слова из задания  14. При необходимости изменяйте форму слова. 
   1. When working with other people  do you focus on that you can do best?
   Yes___                              No___
   2. When preparing a written _____ do you list the different sections then make a brief summary of what will you include in each?
   Yes___                              No___
   3. Do you ____ your address book as soon as people move?
   Yes___                              No___
   4. Do you organise your _____ so that documents are grouped according to subjects?
   5. Yes___                              No___
   6. Do you enjoy the _____ of doing new and perhaps more complicated work?
   Yes___                              No___
   7. Do you regularly do ______ work to make sure that equipment works efficiently?
   Yes___                              No___

8. Do you keep clear ______ of the work that you have already done?
   Yes___                              No___
9. Do you _____ the most difficult pieces of work first?
   Yes___                              No___

   Вариант 3

    

   Задание 1. Прочитайте текст.

    

   Taiwan-Thailand Economic Cooperation to Continue to be Close

   The 18th Taiwan-Thailand economic cooperation conference was held in Bangkok on September 18, 2007 on the theme of goods distribution and technological cooperation.

   Lin Weishan, vice chairman of the Thailand Committee of the Taipei-based Chinese International Economic Cooperation Association who led a Taiwanese delegation for the meeting, said that trade and economic exchanges between the two countries have been close.

   He noted that bilateral trade between Taiwan and Thailand reached US$7.7 billion in 2006, up 17 percent from the previous year.....
   
   Задание 2. Определите, являются ли утверждения истинными ложными
    

   1. Trade between the two countries has reached US$4.1 billion.

   2. Taiwan has become the third-largest investor in Holland.

   3. The 18th Taiwan-Thailand economic cooperation conference was held in Bangkok on September 18, 2007.

   4. Taiwan-Thailand Economic Cooperation to Continue to be Close.

   5. Taiwan also invested in 63 projects worth NT$284 million in Thailand 2 years ago.
    

   Задание 3. Сформулируйте главную мысль текста. Дайте свое название тексту.

    

   Задание 4. Выберите один вариант ответа. Заполните пропуск.

   1. The conference………….. on five topics.
   a) focuses b) focused c) is focusing
   2. The 18th Taiwan-Thailand economic…………….. conference was held in Bangkok
   a) cooperation b) meeting c) contribution
   3. Taiwan is one of the largest ………………in Thailand.
   a) friends b) investors c) partners
   4. The………… between two countries goes on growing.
   5. The meeting has provided a platform for………….exchange and cooperation.
   1. bilateral b) interesting c) both

a) economy b) relationship c) trade
 

Задание 5. Составьте предложения с данными словосочетаниями: 

economic cooperation, high-tech communications, formal diplomatic ties, energy sources.

Задание 6. Прочитайте заглавие текста и спрогнозируйте его содержание. Прочитайте текст, найдите подтверждение или опровержение вашему предположению.

WOMEN ENTREPRENEURS COUNCIL ORGANIZES RETAIL MARKETING CONFERENCE

The CACCI Women Entrepreneurs Council (CWEC) is organizing the International Women's Dialogue and Conference on Retail Marketing on November 15-16, 2007 at the Miramar Garden Taipei Hotel in Taipei, Taiwan.

Organized by the CWEC under the auspices of the Confederation of Asia Pacific Chambers of Commerce and Industry (CACCI), the Dialogue and Conference aims to present new opportunities for interaction between women of different countries and hopes to develop business co-operation and partnership between and among business women of the region....

Задание 7. Определите, являются ли утверждения: истинными ложными 

1.The conference aims to present new opportunities for interaction between people of different countries.

2. The format of the Dialogue and Conference will allow every participant to spend time in the most effective way.

3. Mrs. MuktaNandini Jain, Chairperson of CWEC initiated the Conference.

4. Thousands of new consumers would enter the market in the next decade.

5. The CWEC was formally organized in December 2007.
 

Задание 8. Сформулируйте главную мысль каждого абзаца. Дайте свое название тексту.

Задание 9. Объясните выделенные в тексте слова. Составьте с ними предложения.

Задание 10. Подберите по смыслу словосочетания из представленных слов. Составьте с ними предложения.

Women's, business, Asia, cooperation, markets, mark, anniversary, region, International, Dialogue, Pacific, emerging, the first-year
 

Задание 11. Прочитайте письмо. From: Campbell WATSON 

To: info@irkutsk-baikal.com ; info@baikalsea.ru ; travel@baikalsea.ru 

Sent: Tuesday, May 08, 2007 1:43 PM

Subject: Can you provide a copy of a tour voucher for a Russian visa application?

Dear Sir/Madam,
1. I want to visit the Lake Baikal area of Russia  (from Mongolia and return).
The Russian consulate in Australia have just informed me that I need a copy of a tour voucher from a Russian travel company for accommodation or a train trip. What possibilities are there? A tour voucher for a short tour or a train booking might be sufficient.

Задание 12. Ответьте на вопросы:

1. Who wrote the letter?
2. Why has he written it?
3. Who will read it?
4. How does it begin/end?
5. Is the letter formal or informal?

Задание 13. Сопоставьте абзацы (1-4) с заголовками:

closing remarks ● questions ● opening remarks/reason for writing ● itinerary

Задание 14. Объясните выделенные в тексте слова. Составьте с ними предложения.

Задание 15. Напишите письмо – запрос в туристическое агентство. Используйте письмо (зад.1) как модель.
 

Вариант 4

Задание 1. Прочитайте текст.

Among the major issues that APEC will comment on is for a proposal for Free Trade Area of the Asia Pacific (FTAAP)

In their annual report to the leaders, the APEC Business Advisory Council said schemes such as an FTAAP "would offer opportunities to advance the trade and investment liberalization and facilitation agenda. Senior officials of the Asia Pacific Economic Cooperation (APEC) forum have drafted their recommendation for a vast trans-Pacific free trade area. The draft document will be submitted at the September 8-9 Asia Pacific Economic Cooperation summit. The draft recommends that preparatory research be carried on how to turn the vision into reality. Analysts say the zone could serve as a Plan В should the stalled Doha Round of talks, aimed at breaking down global trade barriers, eventually collapse outright.....

Задание 2. Определите, являются ли утверждения: истинными ложными
 

1. The draft document will be submitted at the November 9-10 Asia Pacific Economic Cooperation summit.
1. The biggest economies - U.S., Russia and China - would together account for around 70 percent of the global economic output and half of its trade.
2. The officials say APEC should analyze existing free trade agreements.
2. The FTAAP wouldn’t be dominated by U.S.
3. The APEC Summit in Sydney will use its strong influence to try to revive the Doha Round.

Задание 3. Сформулируйте главную мысль текста. Дайте свое название тексту.

Задание 4. Выберите один вариант ответа. Заполните пропуск.

 

1. Major issues that APEC…………. on is for a proposal for Free Trade Area of the Asia Pacific

a) will comment  b) comment  c) commenting

2. The officials of the……………….. forum have drafted their recommendation for a vast trans-Pacific free trade area.

European Economic Cooperation  b) Asia Pacific Economic Cooperation

3.There are opponents who think that the FTAAP would be …………by U.S.

а) thought b) dominated c) pressed

​​​​​​​4. They would offer opportunities to advance ……………………………. .

1. the investment and liberalization b) the money and trade c) the trade and investment liberalization.

5. APEC should analyze existing………………………… .

free trade agreements b) free trade disagreements c) letters
 

Задание 5. Составьте предложения с данными словосочетаниями: 

Business Advisory Council, free trade area, global economic output, to cherry-pick the best ideas, facilitation agenda.

Задание 6. Спрогнозируйте содержание текста по представленным ниже фразам. Прочитайте текст, найдите подтверждение или опровержение вашему предположению.

vietnam's external policy

relations with other ASEAN countries

cooperation in economics

coordination in regional issues of common concern

an agreement on cooperation

foreign partners

trade, agriculture, forestry & fishery

investment

VIETNAM ENHANCES COOPERATION WITH ASEAN COUNTRIES

The nine-day trip to ASEAN member countries by Vietnamese Prime Minister Nguyen Tan Dung is expected to improve Vietnam's external policy of attaching great importance to developing its relations with other ASEAN countries. The August 8-16 journey was the first trip abroad by Prime Minister Dung since he retook the office, and aimed to boost cooperation in economics, trade, and investment as well as coordination in regional issues of common concern. During ....
 

Задание 7. Определите, являются ли утверждения: ложными истинными


​​​​​​1. Vietnam signed six governmental-level agreements.
​​​​​​​2. Vietnamese firms inked a series of deals with foreign partners on cooperation in oil and gas, credit, tourism, construction, and urban development.

3. Vietnam and Indonesia won’t continue with the implementation of the Joint Statement on the Framework of Friendship and Comprehensive Cooperation for the 21st Century.
4. Vietnam and Myanmar agreed to enhance cooperation in economics, trade, agriculture, forestry & fishery.
5. The cooperation focus between Vietnam and Thailand in the coming time is trade, investment, oil and gas, sport, education, and labor.

Задание 8. Сформулируйте главную мысль каждого абзаца. Дайте свое название тексту.

Задание 9. Объясните выделенные в тексте слова. Составьте с ними предложения.

Задание 10. Подберите по смыслу словосочетания из представленных слов. Составьте с ними предложения.

policy, boost, external, cooperation, agreements, urban, trade, promotion, governmental-level, development.

Задание 11. Прочитайте письмо.

From: Campbell WATSON 

To: Elena Penzina 

Sent: Wednesday, July 29, 2009 5:59 PM

Subject: travel to lake Baikal

1. Dear Irkutsk Baikal Travel/ Elena,
2 years ago I was enquiring about travel in the Lake Baikal region (see e-mail below) but, unfortunately, I had to cancel my plans due to a family matter. Now I am trying to plan a trip again. ....

 

Задание 12. Ответьте на вопросы:

1. Who wrote the letter?
2. Why has he written it?
3. Who will read it?
4. How does it begin/end?
5. Is the letter formal or informal?

Задание 13. Сопоставьте абзацы (1-4) с заголовками:

closing remarks ● questions ● opening remarks/reason for writing ● itinerary

Задание 14. Объясните выделенные в тексте слова. Составьте с ними предложения.

Задание 15. Напишите письмо - запрос в туристическое агентство. Используйте письмо (зад.1) как модель.
 

Вариант 5

Задание 1. Прочитайте текст.

BP Appoints Amscreen as Exclusive Digital Signage Partner

Release date: 23 April 2009

Sir Alan Sugar's company secures exclusive five year deal
Amscreen, Sir Alan Sugar's new digital signage company, has been appointed by BP's UK retail business as its exclusive digital signage partner following an extensive procurement process for the contract. The selection of Amscreen for the five year contract follows comprehensive trials in BP forecourts over the last two years, incorporating both technical and consumer research testing....

Задание 2. Определите, являются ли утверждения: истинными ложными
 

1. 1. The selection of Amscreen for the five year contract follows comprehensive trials in BP forecourts over the last two years.
   1. The screens won’t carry customer information such as live traffic updates.
   1. Amscreen's products present relevant, useful and timely information in a highly engaging format.
   2. The BP negotiations were led by Simon Sugar and Development Director Lee McQueen.
   1. The network will carry messages from international and regional advertisers.

Задание 3. Сформулируйте главную мысль текста. Дайте свое название тексту.

Задание 4. Выберите один вариант ответа. Заполните пропуск.
 

1. The launch of the Amscreen network ………. at a time when the Digital Out of Home market is buoyant.
   1. come   b) comes    c) has come   

2. Amscreen is ……. by CEO Simon Sugar, former Commercial Director of Amstrad.  

2. run by b) used c) directed

3. The screens will ………..customer information such as live traffic updates.

3. 1. take       b) carry        c) go
4. Our manufacturing experience, combined with our unique end-to-end wireless technology, delivers ……………………of the highest quality.

a) a low-cost right solution b) a low-cost digital solution c) a low-paid solution 

5. We’ve got a great opportunity to improve of customers' journeys .

1. the safe and efficiency b) the safety and efficient c) the safety and efficiency
    

   Задание 5. Составьте предложения с данными словосочетаниями: 

   digital signage company, customer trials, products and services, manufacturing experience, consumer research testing. 

    

   Задание 6. Прочитайте заглавие текста и спрогнозируйте его содержание. Прочитайте текст, найдите подтверждение или опровержение вашему предположению.

    

   RFCCI  ORGANIZES FORUM ON RUSSIA AND WTO

   The Chamber of Commerce and Industry of the Russian Federation held on 17 July a seminar devoted to the problem's of Russia's joining the World Trade Organization. The seminar titled: "The strategies of the 21st century: Russia and WTO - pros and cons and how to use the mechanism of WTO to develop industry in Russia effectively?" Leaders and experts of enterprises took part in the seminar.....
   
   Задание 7. Определите, являются ли утверждения: ложными истинными
    

1The Chamber of Commerce and Industry of the Russian Federation held on 16 July a seminar.

2. Teachers and students took part in the seminar.

3. One of the relevant problem for Russian business is joining the WTO.

4. It’s very easy to define the actual date of joining the WTO.

5. The participants agreed to organize more conferences, seminars and "round tables" on the mechanism of WTO in Moscow in the forthcoming years.

Задание 8. Сформулируйте главную мысль каждого абзаца. Дайте свое название тексту.

Задание 9. Объясните выделенные в тексте слова. Составьте с ними предложения.

Задание 10. Подберите по смыслу словосочетания из представленных слов. Составьте с ними предложения.

associations of, local, authorities, scientific, home, community, market, entrepreneurs.

Задание 11. Прочитайте письмо.

From: Adam Holtham [mailto:adamh@bite.ac.uk]
Sent: Tuesday, July 9, 2009 8:30 PM
To: Olga Chernova
Subject: : Student Recruitment

Dear Sir or Madam,
 1. I am writing on behalf of the British Institute of Technology & E-commerce (BITE).
We provide competitively priced undergraduate and postgraduate courses in Law, Banking and Finance, Technology, E-commerce and Business Management, but also offer a wide range of degree and other professional Programmes. We also provide high quality English courses for students who wish to successfully develop their English language skills (Please See Attached Course Details). ...

 

Задание  12. Ответьте на вопросы:

1. Who wrote the letter?
2. Why has he written it?
3. Who will read it?
4. How does it begin/end?
5. Is the letter formal or informal?

Задание 13. Сопоставьте абзацы (1-4) с заголовками:

closing remarks ● questions ● opening remarks/reason for writing ● about the institute

Задание 14. Объясните выделенные в тексте слова. Составьте с ними предложения.

Задание 15. Напишите рекламное письмо, в котором предлагается сотрудничество с зарубежными партнерами в сфере образования. Используйте письмо (зад.1) как модель.

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