Контрольная работа по Английскому языку на тему: "PR"

Упражнение 1. Составьте по 3 предложения с любыми из перечисленных в каждом пункте (а-в) лексическими единицами и переведите свои предложения на русский язык.

а) public relations, PR practitioner, stakeholders, competitive, to adopt,                  to establish, to maintain, to promote, to stand out, to be recruited, to hold a conference, to manage reputation;

б) attempt, victim, cause, favorable, mutual, to benefit, to coincide, to confuse, to gain, to engage, consumer, to interact;

в) enhancement, implementation, opportunity, strength, threat, weakness, one-on-one interview,  to evaluate, newsworthy, significant, to attract, to stress.
 

Упражнение 2. Раскройте скобки, поставив глагол-сказуемое в необходимую форму, и переведите предложения на русский язык.

а) времена группы Simple

1 . PR professionals ... the reputation of organizations by communicating effectively with the public and the media.
2. In emergencies, the PR department ... with stakeholders to ensure transparent and timely communication.
3. During the crisis last year, the PR team ... the situation swiftly to maintain the company’s image.

б) времена группы Continuous

1. During the next emergency, the PR team ... social media to address public concerns in real time.
2. The PR department... a statement to address the ongoing emergency and reassure the public.
3. While the PR team ... the press release, new updates about the disaster emerged.

в) времена группы Perfect

1. By the time the media arrived, the PR agency’s representatives ... a statement to clarify the situation.
2. By next month, the PR department ... all staff on emergency communication protocols.
3. In recent years, PR professionals ... the importance of transparency and timely updates during emergencies.

Упражнение 3. Выделите инфинитив(ы) и  инфинитивные обороты   и переведите предложения на русский язык.

1.  To avoid misinformation, the PR team plans to collaborate closely with emergency management authorities.
2. The situation was too serious for us to liquidate it with the available means.
3. To maintain public trust, it is essential for PR professionals to provide accurate and timely information during crises.
4. To be instructed by such a good specialist was a great advantage.
5. The inspector asked me to fill in a customs declaration.

Упражнение 4. Закончите предложения, используя следующие выражения   и переведите предложения на русский язык.

а) выражения просьбы

1. ... sending me the report by the end of the day?
2. ... please provide me with the necessary documents?
3. ... ask you to clarify the details of the project?

б) выражения предложения

1. ... schedule a meeting to discuss the project?
2. ... having a team lunch after the presentation?
3. ...review the proposal before the meeting tomorrow.

в) выражения предпочтения

1.  ... discuss the details of the report with you.
2.  ...work in the morning when I’m most focused.
3. ... take the train than drive to the conference.
 

Упражнение  5.   Переведите   предложения,   обращая  внимание   на   причастия.

1. By utilizing social media platforms to engage with audiences, PR teams are able to effectively shape and promote a brand’s image.
2. The PR campaign, carefully planned and executed by the team, resulted in a significant increase in brand awareness.
3. Crafting compelling press releases, PR specialists work tirelessly to secure media coverage for their clients.
4. Organized and promoted by the PR agency, the event was a huge success with attendance exceeding expectations.
5. PR professionals successfully managing crisis communication strategies have proven their ability to navigate difficult situations with grace.
 

Упражнение  6.   Переведите   предложения,   обращая  внимание   на герундий.

1. Developing a PR strategy requires careful planning and research.
2. Executing successful PR campaigns involves creating compelling content and engaging with media outlets.
3. Building a strong brand reputation involves consistently monitoring and managing public perception.
4. Measuring the effectiveness of PR efforts involves analyzing data and tracking key performance indicators.
5. Collaborating with influencers and industry professionals can help amplify PR messaging and reach a larger audience.

Упражнение  7.  Ответьте  на  вопросы:

1. What is an effective PR?
2. When did public relations become a profession?
3. What professions in Russia in the field of PR, advertising, and marketing do you know?
4. What are the tasks of a PR manager?
5. What activities does the process of developing a PR plan consist of?
6. In what other related disciplines can PR activities be used?
7. How many categories of publics/audience are there? Name them.
8. What did PR agency’s activities dealing with staff, management and clients include?

 

Упражнение  8.  Прочитайте  и  переведите  текст

Crisis Communication

Crisis communication refers to the collection and dissemination of information related to an emergency or other situation.
Effective crisis communication protects an organization’s business and reputation by providing context concerning a particular issue or incident of public interest.
Most often, crisis communication responsibilities fall on public relations professionals; however, these individuals typically work in close partnership with multiple stakeholders spanning HR, operations, and customer-facing teams and directly with executive leadership....