Контрольная работа по Английскому языку на тему: "BRAND VALUES"

1. Прочитайте и устно переведите весь текст, а абзацы 1, 2, 3 перепишите и переведите письменно:

BRAND VALUES

1. Successful brands provide quality products and deliver the perceived benefits a customer expects. To make a brand attractive in the minds of the consumer, a manufacturer aims to creating a unique position in the market place and establish a clear advantage over its competitors.

2. The word ‘values’ is frequently used in marketing, yet there is sometimes confusion about its meaning. A brand’s values effectively say ‘This is what we believe in and this is how we think our business should be conducted’.

3. In the case of service brands, where staff are the brand, staff have a better feel for the types of behaviour they should adopt to reinforce the brand if they understand the brand values. Brand values offer an opportunity for brand differentiation and attract people whose values match those being projected by their chosen brand. These people are employees who are proud to align themselves with these values, as well as consumers.

4. One of the principles of effective branding is that there should be a low number of core values, typically no more than five. As the number of values rises it becomes more difficult for staff to recall them all.

5. A further advantage of majoring on a few core values is that as they encourage specific types of staff behavior. When Midland Bank (as it was then) set up a team to develop a new approach to banking – telephone banking through First Direct – one of the team’s early actions was to define the brand’s values. These were chosen as being: respect, openness, energy, thinking and getting it right.

 

2. Прочитайте весь текст. Являются ли предложения ниже правильными (True) или неправильными (False) или искомой информации нет в тексте (Not Stated):

1. There is no confusion about the meaning of the word ‘values’.

2. People behave in different ways personally or socially.

3. A brand’s values are what people in a company believe their business should be conducted.

4. Brand values do not offer any advantages to the employees.

5. One of the principles of effective branding is that there is normally no more than five core values for a company.

 

3. Составьте вопросы к тексту из слов, расположенных не по порядку:

1. brand’s What at Bank chosen Midland values were early?

2. What offer values brand opportunity do?

3. Do behavior values of encourage core specific staff types?

4. How recommended many core are values?

5. Why for of them it is difficult staff to recall sometimes all?

 

4. Ниже даны слова и словосочетания на русском языке, найдите в тексте их эквиваленты на английском:

преимущество

значение

потребитель

новый подход

конкурент
 

5. Перепишите письмо, заполняя пробелы, подходящими по смыслу словами из рамки. Выделите вставленные слова жирным шрифтом:

Richard Daniels

444 Annere Road Birmingham B18 6NF

12 December 2010

Mr Philip Smith Hiring Manager IT design Company Made Up Road London B18 6NF

Dear Mr Smith, I have read your …………… for a Graphic Designer with great interest as I believe that my skills and qualifications match your requirements for this position. I would welcome the chance to apply ………… ………….. I have gained to your vacancy and I feel my abilities would prove to be an asset for your organization.

Currently I am ……….. ……. Unique Web Design Services as a graphics designer and have been involved in a number of high profile projects. I am comfortable working as part of a team or individually and have an in-depth understanding of emerging technologies in new media.

I have …………… ……….. for your review, it includes a more detailed list of my technical skills. Please feel free to ………….. on the number given below and I look forward to meeting you in the near future.

Thank you in advance for ………. ……. ………. and I look forward to hearing from you.

 

6. Перепишите предложения и вставьте правильный ответ, выделив его жирным шрифтом:

1. It's important to focus on your most relevant …………… and strengths when writing resumes and cover letters, and when being interviewed.

a. jobs b. skills c. detail

2. Whenever possible, point to any positive …………… or recognition you received while applying the skill.

a. results b. opportunities c. contacts

3. List the highest priority phrases at the beginning of your descriptions to get the most ………….

a. orientation b. qualifications c. attention

4. Sign off your email with a …………..close, such as "Best" or "Sincerely," followed by your name.

a. polite b. perfect c. notorious

7. Составьте словосочетания:

correct                                   skills
relevant                                 applicant
job                                             employer name
qualifications of                      advertisement
experience                                level

 

8. Перепишите текст, образуя правильную часть речи от слов, предложенных в скобках, чтобы предложения имели смысл:

Good business etiquette is the recipe for ………… 1 (advance) your career. In the business world, people with good etiquette are rewarded for their ……………. 2 (profession) and polite skills. For example, an …………… 3 (employ) who arrives at a meeting on time (or early) and is ready to take notes has a better chance of ……………. 4 (impress) his supervisor than the employee who shows up to the meeting late, and forgets to bring a pen. Those who exemplify good business etiquette are proving that they respect their position, job, coworkers and take their …………… 5 (perform) seriously. As such, these individuals win ……………. 6 (promote) and get ahead in their careers.

 

9. Перепишите предложения, вставив правильный ответ из трех предложенных вариантов и выделив его жирным шрифтом:

1. He would play volleyball if he …………….

a. can b. had to c. could

2. They …………… to see you if they hadn't been away.

a. would came b. would have come c. came

3. Their teacher gets annoyed if students ……………… their mobile phones in class.

a. use b. used c. would use

4. I would have driven to Miami if I ………………. a car.

a. have b. had c. had had

5. If I were you, I ……………. the exam.

a. had passed b. would pass c. would have passed

 

10. Перепишите и переведите предложения, содержащие инфинитив. Выпишите инфинитивы и определите их функцию в предложениях:

1. To write a letter was the main thing for the day.

2. A company may also ask candidates for the job to complete a standard application form.

3. The aim of the experiment is to test a new substance.

4. She went to the lab to collect more material for her work.

5. He is always the first to come to the University.

 

11. Перепишите и переведите предложения, содержащие инфинитивы и инфинитивные обороты. Выпишите из предложений фразы, образующие эти обороты и дайте им определение:

1. The professor recommended all the students to use their notes.

2. I want this article to be translated today.

3. Customs formalities happen to be more or less similar in all countries.

4. I happened to remember the title of his article.

5. He is sure to be asked about his skills.